Why Mediocre Field Trials Are Holding You Back
For a long time, agriculture has approached large-scale field trials the same way—put a product out into the world and hope to gather a few bits of data. Cross your fingers it’s enough to make smart business or commercial decisions. But in today’s competitive market, mediocre trials just don’t cut it anymore. The old methods of gathering data in small amounts and relying on fragmented or incomplete information are no longer sufficient.
The Problem: Incomplete Data Means Incomplete Decisions
Many agribusinesses still make big decisions based on incomplete data. Sure, they gather some information from their trials, but often they end up with gaps. These gaps could be anything from missing information about how different soils affect the product, to not understanding how weather changes might influence the results. Without the full picture, businesses take big risks. They might try to sell their product onto the wrong farms, or make choices that hurt them in the long run.
Simply put, mediocre trials lead to mediocre results—and that’s not enough anymore.
It’s More Than Just Data
Collecting a lot of data isn’t enough by itself. You need to know how to use that data to make smart decisions. It’s about understanding the patterns and trends and applying that knowledge to plan for the next season. Whether you’re thinking about how to market your product or building your go-to-market strategy, it’s important to know what the data is really telling you.
This is where many agribusinesses make mistakes. They focus on gathering a lot of data instead of making sure the data they have is helpful and gives them a clear path forward.
How INVISION Helps Solve This Problem
This is where INVISION comes in. Recently awarded “AgTech Innovation of the Year”, INVISION gives businesses the complete picture they need. It’s not just about collecting more data—it’s about giving you the right information to help you make better decisions.
“No other platform brings together data as smoothly as INVISION,” says Randy Barker, CEO of INTENT. “We built INVISION so agribusinesses could see the full picture, not just parts of it, and use that to make decisions that drive real results.”
INVISION integrates data from multiple sources: machine data, weather, soil, and satellite imagery. By providing a holistic view of field trials, INVISION enables agribusinesses to make decisions that are grounded in reliable, real-time data. Whether you’re optimizing product forecasting, developing marketing strategies, or advancing products with confidence, INVISION helps you apply your data effectively.
Why This Matters for the Future of Agriculture
In today’s market, it’s no longer enough to collect a few anecdotal trials and hope for the best. The businesses that succeed are those that understand how to use data to predict, plan, and act—moving beyond so-so trials to a more comprehensive approach. Don’t let incomplete data hold your business back—embrace the full picture with INVISION, and make decisions that drive real, measurable success for your next season.
