How INTENT is helping agribusiness tap the hidden potential of data
Blog by: INTENT
From ideation to commercialization, data is a critical component driving decision-making at every step of the agricultural innovation process. Whether it’s used to identify a problem or develop a solution, data tells a story about the need and best fit for a new innovation in the agriculture industry.
But with more data captured today than ever before, it can be easy to get lost in a sea of numbers. And when the data comes in from different fields on different farms using different farm management systems, it can make it even more difficult and time-consuming to make sense of it all.
“Farm management systems are excellent at generating data for a particular field, but when data is combined from multiple sources, we are often left with a chaotic and jumbled mess,” said Randy Barker, CEO of INTENT. “In order to analyze across fields, farms, and systems, the data needs to organized so that it can be combined and analyzed in a usable way. At INTENT, we work closely with our clients and FarmerTrials participants to truly understand their data using our INvision Trials platform so they can unlock meaningful insights that reveal the true potential of an innovation.”
Turning data into action
Data on its own does not provide the information that is needed to inform decisions. To truly deliver value, it must first be standardized, combined, organized and analyzed to produce insights that can be used to drive decisions throughout the innovation process.
Take the example of a doctor’s office, where patient data is collected and stored in various formats, including handwritten notes, medical images and electronic health records. This data is often collected over time by different health care professionals using various methods. To ensure patient data is properly managed and easily accessible, clinicians use standardized systems to organize and store patient files.
In agriculture, data is similarly collected from numerous sources, including weather stations, field notes, imagery and farm management systems. This data is collected over multiple seasons and using different methods, resulting in various formats and scales of measurement. Just as a health care clinician uses a standardized system for storage and organization, agriculture must standardize, store and organize their data. This allows for easy comparison and analysis of the data that can help identify trends and patterns that may not be visible otherwise. Ultimately, standardizing data organization promotes efficient decision-making and optimal outcomes.
The power of standardization is undeniable. Whether it is in a medical clinic or on a farm, data organization brings structure and clarity to previously incomparable information. With standardization, agribusinesses and farmers can compare, contrast and evaluate data with ease. It also lays the groundwork for informed decisions based on reality instead of hunches. This drives innovation forward for agribusinesses and accelerates adoption both on an individual farm and for the agriculture industry as a whole.
Data can be integrated from various farm management systems within INvision Trials
Tapping the hidden potential of data
Insights from INvision Trials will provide powerful decision-making data for agribusiness and farmers alike.
The new INvision Trials software from INTENT quickly and efficiently organizes data from different sources. Powered by Apogee infrastructure, it delivers consistent, quality data and powerful insights throughout the field trial process. With its unmatched speed and agility, INvision Trials is tapping the hidden potential of data and revolutionizing the way agribusinesses bring to market new innovations for farmers.
“In a world where information is king, well-organized, standardized data is the crown jewel. Whether its crop inputs, field technology, seed genetics, or something else entirely, clean, organized data is crucial for helping agribusinesses and farmers realize the true potential of an innovation,” said Barker. “Within INvision Trials, Apogee is the engine that essentially standardizes and organizes all the different types of data, brining it into one format. This takes the pain out of organizing data and allows our agribusiness clients to spend their time using the data instead.”
In addition to organizing data, INvision Trials also presents a geospatial visualization of all aspects of a field project in a scalable system. Through INvision Trials, users can easily pull insights that demonstrate how an innovation works across variables like soil types and weather conditions.
Realizing innovation with speed
INvision Trials helps agribusinesses accelerate the innovation process and serves as the industry’s first comprehensive tool to manage on-farm trials. Compared to INTENT’s previous platform, INvision Trials is minimizing time constraints and pushing beyond the limits of what was previously thought possible. With 200 times the scale, 10 times the processing speed, and five times the data pipelines to ingest data from multiple sources at the same time, INvision Trials delivers insights with breakneck speed and infallible accuracy.
The speed and accuracy in which data is transformed into insights means agribusinesses and FarmerTrials participants can use INvision Trials to learn about when, where and how a product performs best. That also means companies have definitive proof of where a product will be most successful. This helps accelerate the process of bringing useful and relevant options that deliver on-farm success to the agriculture industry.
The data and insights generated from INvision Trials provide a strong foundation for building market models and positioning for new innovations. When paired with the agricultural experience of a trusted partner like INTENT, these models can act as the catalyst agribusinesses need to blaze a trail to successfully bring forth new thinking and unique solutions to farms across the globe.
“In today’s fast-paced environment, realizing innovation with speed is crucial for successfully bringing a new product or technology to market,” said Barker. “With competition increasing by the day, agribusinesses need rapid insights so they can easily identify and bring new and worthwhile innovations to market in less time than ever before. Ultimately, those who can innovate quickly will be the ones that succeed in disrupting the agriculture industry and creating new value for their farmer-customers.”
To learn more, visit intent.ag.