DOING MORE WITH LESS

By Pat Comte, President of Canada at INTENT

When I started my career at Monsanto, the playbook for launching and selling products in Canadian agriculture was a lot different. The teams were larger, the resources more abundant, but our manual processes were far from efficient. The way we did things back then just doesn’t cut it anymore.

The ag market has changed dramatically. Companies are running leaner than ever, with smaller teams and tighter budgets. Yet the expectations to sell, commercialize, and grow haven’t budged. In fact, they’ve increased.

Over my years in commercial roles in seed and crop protection, I’ve seen how hard it can be to juggle these demands. That’s why I joined INTENT—to help agribusinesses navigate this new reality and thrive, even in the face of growing challenges.

Let’s be honest: the market isn’t what it was even five years ago. Companies have made tough decisions, reducing staff and resources. But at the same time, they’re being asked to deliver the same—or even better—results.

Here’s the catch: the old ways of doing things aren’t equipped for today’s reality. Back in the day, you could launch a product with a few field trials, rely on gut instinct, and call it a day. But now? That approach is a recipe for falling behind.

Farmers have higher expectations. They want proof that products will work under their specific conditions. They want data—not just marketing. And they want agribusinesses to deliver solutions that are focused, not vague catch-all claims.

The companies that succeed are the ones that recognize this shift and evolve to meet it.

At INTENT Canada, we’ve evolved to meet these challenges head on. A few years ago, we were focused on data capture and agronomy support. Those services are still core to what we do, but today we’re so much more. We’ve built an incredible network of farmers and partners across Canada, and scaled our agronomy resources, giving us the reach to deliver results at scale.

With increased staffing and enhanced capabilities, we’re now a complete commercial engine. Whether you’re a small startup trying to get your first product to market or a multinational company needing to scale efficiently, we have the tools and expertise to help you succeed.

Canada isn’t just a key market—it’s a massive expansion opportunity for agribusinesses. The region’s focus on large-acre crops like canola, spring wheat, peas, lentils, and dry beans offers unique challenges and opportunities not often found in other parts of the world.

Whether you’re looking to develop products specifically for these crops or scale your operations in Canada, INTENT can help. And if your ambitions extend beyond Canada, we’re here to help you bridge the gap into the U.S. and South American markets, providing the expertise and networks to make it happen.

One of the things I’ve learned from my time in the industry is that flexibility is key. Now two companies are the same, and no two challenges require the same solution. That’s why INTENT Canada offers scalable, flexible services to meet your needs:

1. Hands-On Support
   Need help in the trenches? We act as an extension of your team, managing field trials, capturing data, and even helping with go-to-market strategies. We fill the gaps so you can focus on what matters most—driving growth.
2. Self-Serve Commercial Software
   Prefer to keep things in-house? Our award-winning INVISION software gives you the tools to stay organized, efficient, and ahead of the game. From managing field data to streamlining operations, it’s built to help you run like a well-oiled machine, no matter your team size.
3. Innovative Modeling Software

Our tools now include the INNOVA predictive modeling software, giving companies the power to model product, value and go-to-market strategies, helping them make timely, data-backed decisions.

Having been in your shoes, I know how hard it is to balance all the moving parts of commercialization in today’s market. Farmers want proof. Your team needs data. And the pressure to deliver never lets up.

The way we did things 10 or 20 years ago doesn’t work anymore. The market is faster, leaner, and more demanding than ever. If your approach hasn’t evolved, you risk falling behind.

At INTENT Canada, we’ve built a model that works for today’s reality—one that scales to meet your needs, fills in the gaps, and keeps you competitive in a challenging market. Let’s talk about how we can help you meet your goals. Reach out today to learn more.